Break The Ice Campaign

This project focused on creating a series of ads to support an
imaginative campaign in collaboration with an organization of your choosing, either one you created or an established one, alongside the Ad Council. The challenge was keeping the concept simple while ensuring it remained cohesive yet compelling. This was a redesign of a concept I had previously developed. My favorite part of the project was the photo editing and ensuring that the ads centered on the individuals and the environments in which they were being detained. In many cases, detention occurs in workplaces, and I wanted to highlight that not all immigrants are criminals.