Be Active DC Campaign

This project focused on creating marketing materials and ads for an event in the nation’s capital, Washington, D.C. I have always loved how other major cities host marathons and runs throughout their city, which sparked the idea of bringing that same energy to D.C.; with a focus on accessibility and inclusivity for everyone. That was the inspiration behind the name. I also wanted to carry that sense of playfulness and inclusiveness into the design of the metro cards, reflecting that any type of physical activity is welcome.